Different ad formats serve different purposes and knowing which to use (and when) is what separates amateurs from professionals. In this module, you’ll break down the full range of Meta ad formats and learn how to choose the right one to match your goals, audience, and budget.

You’ll also uncover how Meta’s algorithm really works and how to use it to your advantage. You don’t need a huge budget to compete with big brands; with the right strategy, you’ll learn how to get your ads seen, keep costs down, and make every pound of ad spend work harder.

By the end, you’ll know exactly how to match your ad format to your strategy and how to work with the algorithm to get better results, even on a smaller budget.

The ads with hundreds of likes, comments, and shares aren’t lucky — they’re strategic. In this module, you’ll learn exactly how to harness the power of social proof to make your ads perform better and cost less.

You’ll discover how to build trust and engagement into your campaigns, why “unicorn ads” dominate the auction process, and how to create ads that the algorithm loves to push higher in the feed.

By the end, you’ll know how to turn engagement into cheaper results, running ads that not only stand out but also deliver more for every pound or dollar you spend.

Getting your ads in front of the right people is what makes or breaks a campaign. In this module, you’ll learn how to set up audiences that work with Meta’s algorithm, so it does the heavy lifting for you.

You’ll discover the difference between cold, warm, and custom audiences, when to use each, and how to structure campaigns so the system can find the people most likely to convert. No endless audience research, no guesswork, just a clear approach that gets results.

By the end, you’ll know exactly how to build high-converting audiences that keep costs down, results up, and give you the confidence you’re targeting the right people every time.

A great ad isn’t just about looking good, it’s about stopping the scroll, grabbing attention, and driving action.

In this module, you’ll learn how to write ad copy that connects instantly with your audience, making them feel like you’re speaking directly to them. You’ll also discover how to pair the right visuals with your message so your ads stand out in a crowded feed.

We’ll cover how to use AI as a creative partner, generating ideas, writing copy, and design variations, while showing you how to refine it with strategy so the end result actually works.

By the end, you’ll know exactly how to combine creativity, AI tools, and proven strategy to craft ads that grab attention, resonate with the right people, and turn interest into action.

The Meta Pixel is one of the most powerful tools in ads but most people don’t use it to its full potential. When set up correctly, it doesn’t just track visitors, it gives you the data to build smarter audiences, optimise campaigns, and make decisions that lead to better results.

In this module, you’ll learn how to install and use the Pixel properly, track key actions (like purchases and sign-ups), and create high-converting retargeting audiences that bring people back to buy.

You’ll also see how to use conversion tracking to know exactly what’s working and where to make improvements. By the end, you’ll be able to make every pound or dollar of ad spend work harder, with the confidence that your data is accurate, your targeting is sharper, and your results are growing.

Running ads in isolation won’t get you consistent results, they need to be part of a well-structured funnel that guides people from first click to conversion. In this module, you’ll learn how to design ad funnels that warm up your audience, build trust, and drive sales and leads without leaving money on the table.

You’ll discover the key types of funnels (for lead generation, sales, and more), how to structure each stage so it moves people closer to action, and how to apply simple psychology that increases conversions.

By the end, you’ll know exactly which funnels to use for different goals, how to build them for maximum impact, and how to apply them in your own business or for clients to deliver consistent, scalable results.

A strong email list is still one of the most valuable assets a business can have — and Meta ads are one of the fastest ways to grow it. In this module, you’ll learn exactly how to design lead generation funnels that attract the right people and convert them into subscribers.

We’ll cover how to map funnels for challenges, webinars, and lead magnets, as well as how to budget and track the right metrics (like cost per lead and conversion rate) so you know your campaigns are working.

You’ll also learn how to analyse performance, spot bottlenecks that could be blocking results, and optimise your funnels for consistent growth.

By the end, you’ll know how to confidently build, manage, and improve lead generation funnels that deliver subscribers and sales on repeat.

Selling products with ads isn’t about throwing campaigns out and hoping for sales. It’s about building an e-commerce funnel that guides people smoothly from first click to checkout. In this module, you’ll learn how to design funnels that turn browsers into buyers and consistently drive more sales.

You’ll see how to use the right metrics to measure success, budget effectively for your goals, and optimise every step of the customer journey to maximise conversions.

Beyond the ads themselves, we’ll also cover the external factors that can make or break performance, from your website experience to your product positioning, so you know your campaigns are set up for success from start to finish.

By the end, you’ll be able to confidently build, launch, and optimise e-commerce funnels that increase sales and keep customers coming back.

Launching an ad is just the beginning. What you do next is what determines real success. In this module, you’ll learn how to optimise your campaigns to maximise return on ad spend and ensure every pound or dollar is working as hard as possible.

You’ll discover how to analyse key data points, make smart, data-driven decisions, and know exactly when to increase spend or make changes. By the end, you will have the confidence to scale campaigns in a sustainable way that gets better results without sending costs through the roof.

Every advertiser eventually faces it: a campaign that suddenly slows down or stops delivering. Instead of panicking, you’ll know exactly how to diagnose the issue and get things back on track.

In this module, you’ll learn why campaigns lose momentum, what causes performance drops, and the proven adjustments you can make to revive results. I’ll show you the most effective levers to pull to optimise performance and keep your ads running profitably.

By the end, you’ll have a step-by-step process for troubleshooting campaigns with confidence, so you can fix problems fast and prevent wasted ad spend.

Knowing how to run ads is one thing. Turning that skill into a profitable service is another. This module is designed for those who want to use what they’ve learned to offer ad management as a service and build a thriving client business.

You’ll learn how to position yourself as an expert, attract high-value clients, and confidently price your services. I’ll also walk you through proven strategies for creating consistent revenue, structuring your offers, and building a business that scales steadily without burning out.

This module pulls from the exact steps I took to go from managing my first ads account to building a multi–six-figure agency, as well as what’s helped other ADcelerator students grow successful ads businesses.