5 Facebook Ad Mistakes That Are Costing You Sales (And How to Fix Them)

Let’s be honest—Facebook Ads can feel like a bit of a minefield. You set up a campaign, cross your fingers, and hope for the best… only to watch your budget disappear faster than the last slice of cake at a party. Sound familiar? Don’t worry—you’re not alone, and better yet, I’m here to help!

In this post, we’ll break down five common mistakes that could be sabotaging your campaigns and, more importantly, how to fix them. Ready to turn those clicks into conversions? Let’s dive in.

So, grab a cuppa, and let’s walk through the top 5 Facebook Ad blunders and how to turn things around so you can start seeing those juicy results.

1. Not Doing Your Homework

Let’s be honest—trying to sell to “everyone” means you’re probably selling to no one. Your audience isn’t just anyone, so your ads shouldn’t be either.

The Fix:
Take a little time to suss out who you’re talking to. What do they like? What problems are they trying to solve? Use tools like Facebook’s Audience Insights to create a clear picture of your ideal customer. Trust me—it’s worth the effort.

2. Waffling in Your Ad Copy

Ever seen an ad that feels more like a novel than a quick pitch? It’s a scroll-stopper for all the wrong reasons.

The Fix:
Keep it short, snappy, and focused on the benefit. What’s in it for them? And don’t forget a clear call-to-action (CTA) like “Learn more” or “Shop now.” Simple is always better.

3. Using Boring Images or Videos

If your ad looks dull, no one’s stopping their scroll. Your creative needs to pop!

The Fix:
Use bright, bold visuals that grab attention. Whether it’s a stunning product shot or a fun graphic, your creative needs to make people stop and say, “Ooh, what’s this?” Not a graphic designer? Tools like Canva are a lifesaver.

4. Setting It and Forgetting It

Here’s the thing: Facebook Ads aren’t a slow cooker. You can’t just “set it and forget it.”

The Fix:
Check in on your campaigns regularly. Is your ad frequency creeping up? Are your click-through rates dipping? Make tweaks, refresh your creatives, and test new ideas to keep your audience engaged.

5. Skimping on the Landing Page

You’ve nailed your ad, people are clicking... and then they land on your homepage and bounce. Ouch.

The Fix:
Make sure your landing page matches your ad. If you’re offering a freebie, take them straight to it. Keep it clear, focused, and easy to navigate—because confused customers don’t buy.

Facebook Ads don’t have to feel like throwing money into a black hole. Avoid these mistakes, and you’ll be miles ahead of the competition.

If you’re ready to take your ads to the next level, why not book a strategy call?

We’ll get those campaigns working harder and smarter in no time.